Timeline Will Ahmed

Founder of WHOOP, the wearable that tracks strain, sleep and recovery. He started it as a student after captaining the Harvard squash team.

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Dashed left edge = started before this timeline · Dashed right edge = still ongoing

Will Ahmed 10

2012 Will Ahmed founds WHOOP The Harvard squash captain starts the company in his dorm room after burning out from overtraining.
2015 Will Ahmed launches the first WHOOP The first wearable goes on sale, worn by athletes such as Michael Phelps and LeBron James.
2020 Will Ahmed's WHOOP flags a COVID case PGA Tour golfer Nick Watney tests positive after his WHOOP shows changes in breathing rate.
2021 Will Ahmed's WHOOP valued at $3.6 billion SoftBank leads a $200 million investment.
2022 Will Ahmed outlasts Amazon Halo Amazon discontinues its rival band, which Ahmed called a copy.
2023 Will Ahmed opens WHOOP's Boston headquarters The company moves into a new head office in Kenmore Square.
2024 Will Ahmed signs Cristiano Ronaldo as an investor Ronaldo invests in WHOOP.
2025 Will Ahmed launches WHOOP MG WHOOP adds medical-grade features such as an ECG.
2025 Will Ahmed's WHOOP gets an FDA warning The FDA objects to the blood pressure feature, and Ahmed publicly disagrees.
2026 Will Ahmed's WHOOP valued at $10.1 billion Ahmed moves the company into telehealth and blood testing.