Fifty-seven years of custard pies, from Marguerite Duras in a Louvain lecture hall to Bill Gates outside the Concert Noble.
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Dashed left edge = started before this timeline ·
Dashed right edge = still ongoing
Noël Godin 15
1968Godin invents Georges Le GloupierA fictional film director, for fake reviews of films that did not existHe wrote that Le Gloupier had thrown a pie at Robert Bresson, then that Duras had avenged him. The joke became the method.
1968The first attackA pot emptied over a reactionary professor at LiègeMarcel De Corte, chosen for his politics. The pie came a year later.
1969Marguerite Duras is the first to be piedAt Louvain, presenting her film Détruire, dit-elleThe literary hoax became a real custard pie, and Godin had found what he would do for the next 57 years.
1976Marco Ferreri at CannesThe festival becomes a regular hunting groundGodin had been a film critic. He generally pied people he had once admired.
1985 – 2015Bernard-Henri Lévy, for the first of eight timesIn Liège - and again, on and off, until 2015The philosopher fought back while Godin lay on the ground going gloup gloup. Coluche mocked him for it.
1985Jean-Luc Godard at CannesGodard refused to press chargesHe called it an homage to silent cinema, which Godin thought was the correct response.
1987The wrong man is piedMichel Sardou was the target - the Belgian minister Edouard Poullet got the pieOne of the few operations that went wrong, and the only one to hit an obscure politician by accident.
1989Anthologie de la subversion carabinéeGodin's anthology of insurrection and mischiefHe was a serious archivist of other people's pranks as well as the author of his own.
1993Patrick Bruel at the Hotel AmigoEight accomplices, all dressed as Georges le GloupierThey got past security while Bruel was signing autographs. The slogan that day was about an awful singing louse.
1998The International Patisserie BrigadeCopycat pie squads appear across the worldGodin funded operations by selling the film and photographs to the media.
1998Bill Gates is pied in Brussels14:30, outside the Concert Noble, on an official visitEntartons, entartons le polluant pognon. The footage went round the world within hours.
1999Brussels high society is pied en masseA new tactic: the crowd rather than the individualChevènement was the only victim ever to win damages against him.
2005Entartons, entartons les pompeux cornichons!His account of a life spent throwing piesPompous gherkins, in his phrase, were the only people he targeted.
2023Michael O'Leary of RyanairOne of the last operations, at 78He avoided Belgian targets on the grounds that nobody would notice, and turned down paid commissions.
2026Noël Godin diesAged 80, in BrusselsHe lived in a modest house in the north of the city with five cats and his wife, the actress Sylvie Van Hiel.