President and later CEO of the UFC, which he helped turn into a global sport. After the $4 billion sale in 2016 he stayed in charge and later launched Zuffa Boxing.
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Dana White 14
1969Dana White born in Manchester, ConnecticutDana White is born in Manchester, Connecticut, and grows up partly in Las Vegas.
2001Dana White becomes UFC presidentThe Fertitta brothers buy the UFC for $2 million and put White in charge.
2005Dana White launches The Ultimate FighterThe reality series, funded by the owners, is credited with saving the UFC.
2006Dana White's UFC 66 sells a million pay-per-viewsChuck Liddell against Tito Ortiz passes one million buys.
2013Dana White stages the UFC's first women's fightRonda Rousey headlines against Liz Carmouche, after White had said women would never fight in the UFC.
2016Dana White sells the UFC for $4 billionA WME-IMG group buys the company. White stays as president.
2017Dana White launches the Contender SeriesWhite's talent show starts signing fighters.
2019Dana White signs a new ESPN dealWhite agrees a seven-year contract as the UFC moves to ESPN.
2023Dana White launches Power SlapWhite's slap-fighting league debuts on TBS.
2023Dana White becomes UFC CEOThe UFC and WWE merge into TKO Group Holdings.
2025Dana White joins Meta's boardWhite is elected to Meta's board of directors.
2025Dana White launches Zuffa BoxingWhite announces a boxing promotion with Turki Al-Sheikh.
2025Dana White signs a $7.7 billion TV dealThe UFC moves to Paramount and CBS from 2026.
2026Dana White holds Zuffa Boxing's first eventZuffa Boxing 01 takes place in Las Vegas.