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Events on Tuesday 23 April 1985 1
1985New Coke launched and withdrawnBiggest marketing blunder in historyOn April 23, 1985, Coca-Cola replaced its original formula with "New Coke" — a sweeter recipe designed to beat Pepsi in blind tests. The public backlash was immediate and furious. On July 10, 1985, the company restored the original formula as "Coca-Cola Classic" in what became one of the most famous marketing disasters ever.