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Events on Sunday 18 June 1967 4
1967Monterey Pop FestivalLandmark rock festival launches the Summer of LoveThe three-day festival in California featured breakout performances by Jimi Hendrix, Janis Joplin, and The Who, and is widely regarded as the event that brought countercultural rock music to mainstream attention. It served as a template for later festivals including Woodstock.
1967Jimi Hendrix sets his guitar on fire at MontereyMonterey Pop FestivalHis American breakthrough, introduced by Brian Jones.
1967Ravi Shankar plays the Monterey Pop FestivalAfternoon setA rapt audience at the pop festival.
1967The Who play the Monterey Pop FestivalAmerican breakthroughTheir instrument-destroying finale stuns the American audience.