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Events on Saturday 5 November 1966 1
1966Toyota Corolla — the best-selling car in historyToyota launches the Corolla on 5 November 1966 — a compact, reliable, affordable family car that goes on to become the best-selling car model in automotive history with over 50 million units sold across twelve generations. The Corolla's formula is simple: good quality, sensible features, reliable engineering and competitive pricing. It is never exciting but always competent. The Corolla's success funds Toyota's global expansion and establishes the company's reputation for reliability among ordinary consumers worldwide.