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Events on Tuesday 3 November 1896 1
1896William McKinley elected US PresidentMcKinley defeats Bryan in a campaign fought over the gold standardOn 3 November 1896 Republican William McKinley defeated Democrat William Jennings Bryan in a presidential election dominated by the debate between the gold standard and free silver. McKinley's campaign, managed by Mark Hanna, pioneered modern methods of political fundraising and advertising. He took office in March 1897.